Though Millie Bobby Brown has sported her usual well-versed cool-girl styled agenda this year in hues from earth tones to Quiet Luxury neutrals, she has undeniably been the poster girl for purple in 2023.
From glitzy Annie’s Ibiza mini dresses to Y2K-approved metallic two-pieces, she’s donned plenty of lavender hues to stay on brand with her wellness company, Florence By Mills, and we can't get enough.
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On Monday her brand shared a new behind-the-scenes TikTok of “the shoot vs. the shot with mills”, showing Millie shooting the campaign for Wildly Me, sitting in fields of grass surrounded by lavender and holding a bottle of her debut fragrance.
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The 19-year-old actress, author and entrepreneur wore an ethereal pleated violet gown with a daring plunge neckline, and a billowing silhouette. The dress, made of sheer chiffon-like material put an uber-feminine spin on the beloved see-through dressing trend, a look we're certain Florence Pugh and Emily Ratajkowski would approve of.
Millie created Florence By Mills for fellow Gen-Z’s who are apprehensive about using skincare at a young age: “Florence grows with me. It’s kind of a beautiful coming of age company,” she recently explained in an interview with WWD.
“The brand started in 2019, and I never initially thought I was going to do a fragrance until it kind of came to me, like OK, this is something that feels right, something that people are asking for.
“And I actually don’t have a perfume that I particularly like and have gravitated toward, so building that and finding my fragrance was a real journey. Staying true to who I am and what I love is the journey of finding my fragrance.”
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